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Growing Home Care with Heart: A Conversation with Don Franks, President of HomeCare Professionals

In a recent conversation, Valerie VanBooven RN BSN sat down with Don Franks, President of HomeCare Professionals, a leading non-medical home care provider in Northern California with 10 offices stretching from Redding to Fresno.
Growing Home Care with Heart: A Conversation with Don Franks, President of HomeCare Professionals
Growing Home Care with Heart: A Conversation with Don Franks, President of HomeCare Professionals

Twenty years ago, Andy Howard founded Home Care Professionals with a vision to provide quality non-medical home care to seniors across Northern California.

Today, alongside his business partner Don Franks, they’ve grown from a small operation to a network of ten offices stretching from Reading to Fresno—a remarkable achievement in an industry dominated by single-location providers and franchises.

What makes this growth story particularly compelling is their unique approach to staffing and service.

Unlike franchise operations where individual branches operate independently, Home Care Professionals functions as an integrated system sharing caregivers across locations. This structural advantage creates remarkable resilience when staffing challenges arise.

“We are a unicorn in the industry,” Franks explains. “We’re privately held with ten offices able to share staff, which means we staff more efficiently than other companies.”

This advantage has led to state contracts and referrals when other agencies can’t meet client needs.

The home care landscape is changing rapidly. With 10,000 Americans turning 65 daily (a trend continuing through 2027), we’re witnessing just the beginning of unprecedented demand. The real surge will come when this generation reaches 75—the age when many begin requiring assistance with daily activities.

For families navigating these waters, the choice between private hiring and agency care can be daunting. Home Care Professionals stands out not just for their staffing capabilities but for their educational approach to client relationships. They provide potential clients with questions to ask when comparing agencies, make community referrals even when it doesn’t generate revenue, and specialize in helping veterans navigate complex VA benefits.

As Franks emphasizes, “We want every person we serve to be treated like my own family member.”

Considering home care for yourself or a loved one?

Call any of our ten Northern California offices for a free consultation to learn how our compassionate, professional team can help maintain independence and dignity at home. (866) 940-4855

author avatar
Andy Howard CEO at HomeCare Professionals
Andy Howard is a Bay Area Native who holds a BA in Political Science (University of Colorado at Boulder, ’97). After college Andy worked in the surging tech industry. His Grandmother however, would suffer a significant decline in health and ultimately needed in-home care. The experience of a loved one depending on outside help to age in place proved to be pivotal for Andy as he left the tech industry in 2002 for an opportunity in the home care world with a large provider. After having success in home care, but being frustrated by corporate constraints Andy founded HomeCare Professionals in 2005. He methodically built the company one client at a time by focusing on hiring quality caregivers to ensure positive outcomes. Currently Andy serves as the CEO of HomeCare Professionals and is also highly active in the non-profit organization California Association of Health Services at Home (CAHSAH) which advocates for a higher standard of in-home care for those who wish to remain living at home in California.

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